10 Japanese influencers about beauty

10 Japanese influencers about beauty

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Like the SNS movements around the world, there are many popular “influencers” in Japan that are explosive in social media.

This time, I will introduce some of the most popular influencers, especially those related to beauty.

As Japanese beauty influencers, people who have their own theory about beauty or fashion or makeup are tend to be popular.

Talented person who have built their own style are gathering sympathy, respect and envy by sharing their worldviews, daily efforts, and accumulated knowledge.

This time, I introduce selected people who have a passion and know-how for beautiful from models, Youtubers, beauty professionals and female announcers.

・Naomi Watanabe

She is a fashionista and comedian.

She is a person who changed the Japanese trend of “Let’s wear whatever clothes you like regardless of body shape”.

Her Instagram followers are the best in Japan.
She gained popularity all at once due to her innovative fashion sense and interesting texts.

Currently, She has the fashion brand “punyus” which handles oversized clothes.

It has a great influence on the Japanese fashion industry with oversized and few cute clothes.

https://qreators.jp/content/94/

Punyus Official site(English) https://punyus.baskech.net/

Beauty Youtuber

・Akari Yoshida

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今日はこんな感じ

吉田朱里(@_yoshida_akari)がシェアした投稿 –

She is a member of NMB48, a group of Japanese famous idol group”AKB48″.

The attitude of always research on beauty is gaining popularity among young women.

She uploaded Youtube actively about beauty and makeup videos, and it is very famous amoung young Japanese women.

Leveraging a wealth of beauty knowledge, she made cosmetic brand called “B IDOL”.
Among them, liprouge are so popular that they are out of stock at any store.

She is expected to play an active role as beauty influencer in the future.

Check Review of liprouge of “B IDOL” →  https://japacos.com/cosmetics/review-b-idol-plump-tint-lipstick-03-beige/

B IDOL official homepage(Japanese)→  https://www.bidolbrand.com/

Akari Yoshida Youtube Channel(Mainly Japanese )

https://www.youtube.com/channel/UCNIwy_Q7EjUxLlsewfuhjgg

・Wada-san

https://maquia.hpplus.jp/topics/account/news/makeup/I2KXI2g/

She is making use of her knowledge as a former beauty adviser and shareing various makeup techniques to bring out charm of every person.

It is very popular among women because it is easy to understand even for makeup beginners because her carefully makeup explanations utilizing the knowledge as a former beauty advisor.

Recently, she has been active in television and event appearances, jumping over Youtube, and recently a makeup book with full of her know-how has been published.

There are English subtitles on how to make up, so check it out.

Wada-san Official Youtube Channel

https://www.youtube.com/channel/UCj77ylV0zetTGwztHbah33g

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皆さん良い週末をお過ごしでしょうか? あっという間に秋ですね 先日は皆様に見守っていただいた LADITリップイベントでした♡ イベントにお声がけいただいた事を キッカケにこのリップを知ったのは もちろんですが、 LADITを開発された方のお話や、 いかに現代、日々働くわたしたち女性 を思って作られたか知り、 毎日もっともっと 愛おしいリップになりました‍♀️ 商品や、作品は全て 作った人のお客様への熱い想いが こもってるから、 そこに少しでも混じって同じ気持ちで 皆様に届いてたら嬉しいです 鏡も見ずに、するするつけられる テクスチャなので 私は最近常にINポッケ。 サイズ感もちょうどよくて、 何より絶妙な二層グラデに感謝。 和田さん。は ずっと05でしたが、 最近は04のピンクに浮気してます。笑 そして、 まだまだこんな小物の和田さん。に 声をかけてくださること、 わざわざお時間や交通費をかけて 会いに来てくれるお客様がいることに 心から感謝しております。‍♀️ この素敵なイベントは、 24日まで行ってるそうなので お時間ある方は、見にいってみてくださいね^_^ きっと、日々の疲れを癒してくれます。 今夜は韓国コスメ、 明日は毎日メイクをさくさくっと ですがYouTubeで 放送させていただきますよー♡ 是非おたのしみにしててください! 素敵な週末になりますように。 #ladit #和田さん #レディット #レディットミラーレスティントルージュ #YouTube

和田さん。(@wada.akane)がシェアした投稿 –

       

Male division

・RYUCHELL

 
 
 
 
 
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毎月3日は、ぼくとぺこりんの付き合った日の記念日!! だから、ぺこりんにお願いしてガチKISSしてもらた✨ でもこれから収録だから、落とさないとな〜(笑)

RYUCHELL(@ryuzi33world929)がシェアした投稿 –

A person who spreads a new way of thinking in Japan that “boys can enjoy makeup”.

Originally he was active as a model with his unique makeup method and colorful fashion, but he has been also active in TV variety shows recently due to his interesting character.

In Japan, where the concept of gender has not yet grown, he is a leading figure who has instilled the concept of genderless.

In 2016, he married with the fashion model, Peko (Tetsuko Okuhira).
In 2017, his first child was born.

RYUCHELL Official Youtube Channel

https://www.youtube.com/channel/UCJ_12htuuUT4-yuRS21zMZA

・Matt

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・ 盛れたぁぁ

Matt(@mattkuwata_official2018)がシェアした投稿 –

He is a son of Kuwata Masumi, a very famous former professional baseball player in Japan.

He is a pure Japanese and has a Japanese-like face, but he creating a Western-style face by using his own makeup technique.

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・ どすっぴん初公開❤︎ without makeup! ・ #どすっぴん #おでこホクロだらけ🖤 #眉毛こんなに違うんです💦 #これが元の目🌱 #ノーズシャドーしないと💦 #りっぷも真っ赤だからいつもピンクにするの大変💭 #でも自分の顔を愛してます😌✨ #あ、マツエクは許して🧡 #日本人の顔ってほんと素敵だと思う #なんて言うんだろう #ちょうどいい柔らかい感じ? #好き❤︎ #いままで僕の顔で不快な思いをされた方ごめんなさい #ナチュラルが一番だなんて分かってますよ #でもね #僕は変化することが大好きなんです #メイクってほんとに魔法のよう #だからメイクさせてください #これからもどうか応援よろしくお願いします

Matt(@mattkuwata_official2018)がシェアした投稿 –

It takes 3 hours to make his western-taste face…!

He has a wealth of knowledge about beauty and makeup, has always been researching with an insatiable improvement, and has evolved every day.

Recently, he is gradually gaining popularity among Japanese women who are interested in beauty.

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・ thank u♥️ @girlsaward_official #ガルアワ2019aw #atmos #nylon #fila

Matt(@mattkuwata_official2018)がシェアした投稿 –

Female announcer

・Minami Tanaka

Japanese female announcer.

The spirit of constantly exploring beauty has gained popularity among Japanese women, and has recently been active as a model and actress beyond the framework of an announcer.

Despite being over 30, her beautiful skin that doesn’t make you feel the age is the result of her efforts, and her beauty methods are shared in Japanese beauty magazines.

・Misato Ugaki

She is also a popular female announcer as a “too beautiful female announcer”.

Like Minami Tanaka, she is not only an announcer, but also works as a model.

Shee professed that she likes anime and cosplay, and often shows her cosplay on TV.

She like makeups and often share makeup techniques in Japanese beauty magazines.

Beauty specialist

・Megumi Kanzaki

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コメントをいただいたチュールのメイクは、こんな雰囲気でした🎀 この後髪はダウンヘアに。 使用コスメは、 アイカラー は11月1日限定発売の ディオール サンククルール ハッピー2020 の017 モード使いもできるし、今回のようにピンクのメイクを大人仕上げにしてくれる美しく賢いパレット。 リップ 💄ディオール アディクトステラーシャイン976 アイライナー 👁‍🗨ディオールショウ オンステージライナー チーク ルージュブラッシュ475をやや高めに丸くのせて このチークがかなりかわいい色。ブラウンや赤、ベージュ、ピンクといろいろな色のリップにも合う。ふんわりやわらかく温もりのある肌になります。 ファンデーション ディオールスキン フォーエバークッション フレグランス ミス ディオール オードゥパルファン やわらかな深みと甘さがとけあっている可憐な香り。 アイラインをひかずに唇だけ鮮やかにするか迷った結果、長め鮮明アイラインを組み合わせ、甘さの中にも強さをほんのり感じる顔に。まつげは上げすぎず、ゆるやかなカーブで甘くなりすぎないよう調整。 #diorgrasse #dior

Megumi Kanzaki(@megumi_kanzaki)がシェアした投稿 –

As a “beauty proffesional”, she is spreading knowledge about beauty.

Her beauty knowledge is expressed by her lustrous skin, beautiful hair, and managed style, even though she is 42 years old.

Many women are trying to imitate her beautiful way regardress age.

https://www.biteki.com/hair/style/159694

Makeup Artist

・Shinobu Igari

She created an original makeup method called “Igari Makeup” and buzzed it.

Her makeup method that incorporates a lot of red color matched well with the fashion of the times, and was featured in many beauty magazines as “sexy and healty makeup style”.

Her make-up style is healthy and glossy.

Because this makeup techniques make an impression like a youthful and fresh, it has gained popularity from a wide range of generations.

https://maquia.hpplus.jp/topics/account/news/makeup/IpcohSI/

Recently, a cosmetic brand called WHOMEE has been launched by her and it has been highly evaluated by many women.

WHOMEE official homepage (English) https://whomee.jp/en/

・Yusuke Kawakita

Yusuke Kawakita is a top makeup artist nominated by many actresses, talents and models.

Many women are fascinated by the unique makeup style that maximizes the characteristics of each person, and pulled from various media.

His make-up policy, “make-up that suits each person”, matches the trend of the times, and his make-up techniques is featured in many magazines.

His makeup styles are mainly natural and cool.