10 Japanese influencers about beauty
- 2019.11.05
- TIPS
- beauty, influencer, Japanese, makeup

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Like the SNS movements around the world, there are many popular “influencers” in Japan that are explosive in social media.
This time, I will introduce some of the most popular influencers, especially those related to beauty.
As Japanese beauty influencers, people who have their own theory about beauty or fashion or makeup are tend to be popular.
Talented person who have built their own style are gathering sympathy, respect and envy by sharing their worldviews, daily efforts, and accumulated knowledge.
This time, I introduce selected people who have a passion and know-how for beautiful from models, Youtubers, beauty professionals and female announcers.
・Naomi Watanabe
She is a fashionista and comedian.
She is a person who changed the Japanese trend of “Let’s wear whatever clothes you like regardless of body shape”.
Her Instagram followers are the best in Japan.
She gained popularity all at once due to her innovative fashion sense and interesting texts.
Currently, She has the fashion brand “punyus” which handles oversized clothes.
It has a great influence on the Japanese fashion industry with oversized and few cute clothes.

Punyus Official site(English) https://punyus.baskech.net/
Beauty Youtuber
・Akari Yoshida
She is a member of NMB48, a group of Japanese famous idol group”AKB48″.
The attitude of always research on beauty is gaining popularity among young women.
She uploaded Youtube actively about beauty and makeup videos, and it is very famous amoung young Japanese women.
Leveraging a wealth of beauty knowledge, she made cosmetic brand called “B IDOL”.
Among them, liprouge are so popular that they are out of stock at any store.
She is expected to play an active role as beauty influencer in the future.
Check Review of liprouge of “B IDOL” → https://japacos.com/cosmetics/review-b-idol-plump-tint-lipstick-03-beige/
B IDOL official homepage(Japanese)→ https://www.bidolbrand.com/
Akari Yoshida Youtube Channel(Mainly Japanese )
https://www.youtube.com/channel/UCNIwy_Q7EjUxLlsewfuhjgg
・Wada-san

She is making use of her knowledge as a former beauty adviser and shareing various makeup techniques to bring out charm of every person.
It is very popular among women because it is easy to understand even for makeup beginners because her carefully makeup explanations utilizing the knowledge as a former beauty advisor.
Recently, she has been active in television and event appearances, jumping over Youtube, and recently a makeup book with full of her know-how has been published.
There are English subtitles on how to make up, so check it out.
Wada-san Official Youtube Channel
https://www.youtube.com/channel/UCj77ylV0zetTGwztHbah33g
Male division
・RYUCHELL
A person who spreads a new way of thinking in Japan that “boys can enjoy makeup”.
Originally he was active as a model with his unique makeup method and colorful fashion, but he has been also active in TV variety shows recently due to his interesting character.
In Japan, where the concept of gender has not yet grown, he is a leading figure who has instilled the concept of genderless.
In 2016, he married with the fashion model, Peko (Tetsuko Okuhira).
In 2017, his first child was born.
RYUCHELL Official Youtube Channel
https://www.youtube.com/channel/UCJ_12htuuUT4-yuRS21zMZA
・Matt
He is a son of Kuwata Masumi, a very famous former professional baseball player in Japan.
He is a pure Japanese and has a Japanese-like face, but he creating a Western-style face by using his own makeup technique.
It takes 3 hours to make his western-taste face…!
He has a wealth of knowledge about beauty and makeup, has always been researching with an insatiable improvement, and has evolved every day.
Recently, he is gradually gaining popularity among Japanese women who are interested in beauty.
Female announcer
・Minami Tanaka
Japanese female announcer.
The spirit of constantly exploring beauty has gained popularity among Japanese women, and has recently been active as a model and actress beyond the framework of an announcer.

Despite being over 30, her beautiful skin that doesn’t make you feel the age is the result of her efforts, and her beauty methods are shared in Japanese beauty magazines.

・Misato Ugaki
She is also a popular female announcer as a “too beautiful female announcer”.
Like Minami Tanaka, she is not only an announcer, but also works as a model.
Shee professed that she likes anime and cosplay, and often shows her cosplay on TV.
She like makeups and often share makeup techniques in Japanese beauty magazines.
https://matomedane.jp/page/29181/t_image/543062/3 https://togetter.com/li/1255996
Beauty specialist
・Megumi Kanzaki
As a “beauty proffesional”, she is spreading knowledge about beauty.
Her beauty knowledge is expressed by her lustrous skin, beautiful hair, and managed style, even though she is 42 years old.
Many women are trying to imitate her beautiful way regardress age.

Makeup Artist
・Shinobu Igari

She created an original makeup method called “Igari Makeup” and buzzed it.

Her makeup method that incorporates a lot of red color matched well with the fashion of the times, and was featured in many beauty magazines as “sexy and healty makeup style”.
Her make-up style is healthy and glossy.
Because this makeup techniques make an impression like a youthful and fresh, it has gained popularity from a wide range of generations.

Recently, a cosmetic brand called WHOMEE has been launched by her and it has been highly evaluated by many women.
WHOMEE official homepage (English) https://whomee.jp/en/
・Yusuke Kawakita

Yusuke Kawakita is a top makeup artist nominated by many actresses, talents and models.
Many women are fascinated by the unique makeup style that maximizes the characteristics of each person, and pulled from various media.
His make-up policy, “make-up that suits each person”, matches the trend of the times, and his make-up techniques is featured in many magazines.
His makeup styles are mainly natural and cool.
https://i-voce.jp/feed/12102/ https://headlines.yahoo.co.jp/article?a=20190407-00010001-voce-life
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